Tuesday, April 18, 2006

PBS weighing online programming

Paula Kerger, president and chief executive officer of the Public Broadcasting Service, is considering making programming available online or in more portable forms, such as making shows available for download to MP3 players.

The station is also considering partnerships such as the one the Walt Disney Company has with Apple where programs from the ABC television network are being sold on iTunes for downloading to iPods.

At a lunch on Monday, Kerger said that her "goal in running PBS is that no matter what choice consumers in the digital age decide to do ... we recognize the need to make content available to any of those platforms, and right now we're moving in that direction."

Thanks to Lost Remote for the link.


Blogger Cindy said...

Very nice. Glad some organizations are paying attention to what the consumers want.

10:25 PM  
Blogger Amy said...

I agree. I find it refreshing and also say "It's about time!"

11:53 PM  

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