Journalists must "blog, or else"

Poynter's E-Media Tidbits reports that this was the message that was delivered by Google's European Vice President Nikesh Arora in an interview last week with British newspaper the Press Gazette.

"People who are really knowledgeable, who can weigh both sides of an issue, who can write intelligently, are turning out to be the better bloggers. A lot of journalists carry the respect and loyalty of the readers, and the need to make sure they keep that community when they go online," Arora says.

Arora also cited two instances where newspapers can create "unique selling points" for themselves. The first is in the area of local news, which isn't as prevalent online and the other area to explore is creating better uses for online news archives. "There is a hidden gold mine in the archives, and newspapers need to intelligently link their archives to their online presence."