Sunday, February 19, 2006

An end to pledge drives

NPR's "Weekend Edition" looks at WCNY, the public television station in Syracuse, New York, and its attempts to do away with pledge drives. The station has purchased a for-profit T.V. production business that it hopes will generate enough revenue to eliminate the need for on-air fundraising.

The move isn't a done deal however. WCNY first wants to confirm that the money earned through the production business will be enough to keep the station solvent. So until that is confirmed, the pledge drives will continue.


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